Published
Our 2023 Consumer Insights Tracker (CIT) survey found up to a third of Australian and New Zealand consumers are unclear about the meaning of date marks. This misunderstanding can lead to an increased risk of foodborne illnesses and undermine confidence in food safety.
Whether you’re a consumer making safe choices, a food supplier determining product shelf life, a retailer managing stock, or a food service provider preparing meals, understanding date marks is essential.
Under Standard 1.2.5 of the Australia New Zealand Food Standards Code, date marks come in two main forms: use-by dates and best-before dates.
Use-by dates are all about safety. Foods with a use-by date shouldn’t be eaten or sold after that date, as they could pose a health risk.
Best-before dates focus on quality. After this date, the food might not be at its best, but it’s still safe to eat.
Some food products don’t require date labels. For products with a shelf life of two years or more, like canned goods, a best-before date isn’t required, as they can retain their quality well beyond this time. Packaged fruits and vegetables also don’t need a use-by or best-before date if the packaging doesn’t obscure the quality, although producers may choose to include one.
Food suppliers are responsible for determining the correct date marks based on the product’s characteristics, while state and territory agencies ensure food regulation laws are being followed. Public health officials, retailers, and suppliers all play a role in helping consumers understand these labels and manage food stocks effectively.
By working together, the joint food regulation system aims to make food labelling easier to understand, ensuring everyone can make informed decisions about the nutrition, safety and quality of their food.